The common challenges in managing marketing for business...
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Too many different opinions on the latest strategies that promise to make you millions.
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The lack of knowledge and time to measure the true returns of your marketing activities so that your business intelligence to make better decisions.
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Not knowing whether your finance can afford the expensive marketing strategies. The accountant and marketing strategist must talk to each other.
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Ineffective marketing becomes a drain to your finances rather than in investment return to growing the business.
The common challenges in managing finances for business...
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The ability to implement good practice with finances to grow the business instead of taking on unrelated expenses, bad debt and financial risks.
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Profit is only a perception in your accounting software and the cash balance looks very different in the business account.
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Getting a true understanding of how to optimise the margins and return on investment of your products or services.
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Establishing a coordinated effort between the marketing people and the management accountant (CFO) to drive business growth.
